LCP OMNI-CHANNEL STUDY 2014
About the Report
LCP’s second Omni-channel report published in October 2014 following its widely acclaimed first report which tracked the progress among retail leaders in 2013 in relation to Omni-channel retailing.
In this new LCP report, we have covered an even broader, more comprehensive, spectrum of retailers from the UK and the USA than last year. We have looked at current activity, over-arching strategy, in-depth tactics, the critical elements driving success and future plans. The results reveal critical areas that are top of mind for retailers today.
LCP Consulting commissioned market analysts, Research Now, to research Retail Board Directors and department heads operating in the UK and US. Out of the 100 interviewed, half worked for retailers with more than 5,000 employees and more than a quarter for retailers with more than 25,000 employees, all with an annual turnover in excess of £50million.
“It’s been fascinating to see the progression of this journey since our study last year. It is clear retailers continue to face significant challenges in balancing both their customers’ and business needs. The strategic implications of the emergence of the Omni- channel dilemma are far reaching and retail leaders will have to be more diligent than ever in pursuing the right direction for the future success of their businesses.”
John Lockton, Managing Director, LCP Consulting