Laura Morroll joins panel at IMRG Peak Connect Conference
The Christmas peak period keeps evolving – what’s going to happen in 2017?
Peak has undergone significant change in recent years – with Black Friday serving to pull a huge bulk of sales forward into November. The logistical issues experienced in 2014 have not been repeated since, but it remains difficult to predict exactly what will happen due to the sheer scale and pace of the Black Friday period.
What does seem to be apparent though is that Black Friday is a unique time of year – customers behave differently and retailers find themselves under different kinds of pressure.
Black Friday as retail exception
The IMRG Peak Connect Conference panel will comprise:
Black Friday is different from other times of year in terms of scale and intensity. What do you need to consider to ensure you are set up for success? This panel will look at:
- The different ways in which Black Friday trading is different
- Adapting elements of the customer promise
- What role do stores have to play – can it become multichannel again?
- Use of fulfilment options over the peak period
Laura Morroll is an MBA graduate with a passion for retail. Laura began her career in retail operations with Decathlon and Nike, then into Buying and Merchandising with Nike, The Works and Claire’s accessories. In consulting Laura has led a number of end-to-end sourcing, speed to market, buying and merchandising process optimisation, DC, and network projects.
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