Consumer Packaged goods report 201723 Mar
Increasingly, a manufacturer who is not customer-centric runs the risk of not existing in the future.
Across the globe, the pressures on manufacturers are intensifying. From pricing to sourcing of materials; from accessing labour to currency fluctuations; from political change to Brexit – whatever challenges arise, manufacturers are finding they need to adapt in order to move ahead. For those who want to lead by putting customers at the heart of their strategies, new innovative models are key. Our Consumer Packaged Products survey discusses how manufacturers are meeting the challenges of changing customer expectations. Read the key findings:
Understanding challenges and balancing priorities
90% of the businesses surveyed said their customer base is either growing or stable. Even in relatively stable times, balancing the short-term priorities and immediate challenges against the longer-term strategies of the business are a challenge.
Going direct – the DTC journey
For some CP businesses, DTC will offer market expansion opportunities. But right now, it can also be seen as cannibalising sales from more traditional channels. The growth in omni-channel will enable businesses to take advantage of new technologies that allow customers to interact with them in ever richer and more frequent ways.